Today, social media acts as one of the most important tools in a company’s arsenal. With social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube sporting their user-friendly interfaces, companies now have the ability to continuously manage and sculpt their “public profile” at their fingertips. All of this while instantly and conveniently being able […]
engagement
What Drives Traffic to My Website?
Every marketing director knows the key to directing traffic to websites is search engine optimization (SEO). Certain factors have changed since 2014—there are now other elements that increase the number of visitors. Google and Facebook have changed their algorithms; so much of what you knew about SEO and the golden ticket to web traffic is […]