New Year, New You?

You’ve made it; it’s 2017! As I’m sure you know, along with the new year comes new goals, a new hope, and, perhaps, a new you; a rejuvenation if you will. For many of us (myself included), we typically decide on a New Year’s resolution because we feel that: “I should be making this change […]

Branding: It’s Part of Popular Culture

Branding is no longer just a marketing or advertising industry term; it’s part of popular culture. Anything can have a brand nowadays—celebrities, television shows, sports teams and even political leaders. However, effective branding is more than just a recognizable face or logo; it requires discipline and insight. No matter what is being branded, it’s important […]