Partners

Channel Communications Partners

Channel works with a wide-ranging team of partners to provide expanded services. Our partners include professionals in public relations, media strategy, interactive developers, SEO and SEM experts, designers, content marketing specialists, producers, and many others.

Targeted Search Engine Marketing

Right Source Marketing specializes in targeted search engine marketing that tracks leads, not clicks. The professionals at Right Source understand that a successful online marketing strategy is not just pay per click (PPC). Reaching target audiences and lead goals requires using online media (including Google, Bing, Facebook, Right Media, Superpages, and more) while utilizing marketing methods—including search, display, mobile, remarketing, local listings, and more. The goal is to tailor an online marketing strategy that fits business needs. Right Source helps our clients define, execute, and manage all of their Internet marketing and e-commerce strategies.

Reach Local is also a search engine marketing resource with whom we partner to set-up, manage, and administer certain types of PPC and banner ad programs, and strategies.

Media Planning and Strategy

Right On Time Media Engineering specializes in media planning, strategy, and implementation. It uses results-driven media engineering methodologies that have been researched, calibrated, tested, and proven to give our campaigns maximum exposure in the marketplace. With over thirty years of experience as an expert media strategist, Right On Time founder Jane Singleton has supervised and implemented media programs for companies ranging from mid-sized businesses to Fortune 100 companies.

Public Relations

Weiss PR, Inc. helps companies and organizations reach, engage, and influence the right audiences in order to achieve their communications and business goals. The company specializes in five key industries—real estate (including commercial real estate development, architecture, engineering, and design), employee benefits and healthcare, professional services, technology, and nonprofit organizations. Weiss PR’s services include media and influencer relations, social media, crisis communications, and marketing services—all of which are anchored by strategic communications planning.

Steven Drake Associates, LLC designs and carries out communications strategies that reach, inform, inspire, and influence the audiences most important to clients and their success. Steve Drake offers more than 30 years of domestic and global experience in helping corporations, associations, and government agencies meet their strategic business objectives through public affairs and public relations.

Content Marketing and Social Media

Patricia Saravesi provides strategy and guidance for content marketing initiatives and works with Channel to advise and set up content marketing platforms for lead generation assignments. She helps manage content development, writes blogs and other content, and deploys content through social media channels. She also is an expert in managing and launching PPC campaigns on AdWords and LinkedIn networks. She works with our team in managing social media updates for clients and maintains a lead-generation dashboard reporting system.

Market Research

Observation Baltimore is a market research consultancy that offers a full range of services, including focus groups, qualitative studies, and more. Its recruitment team is the core strength of the services they offer. With over 20 years of creative market research experience, president and CEO Barbara Gassaway is a seasoned research consultant and RVIA-trained moderator.

For over 25 years, Allan Newman Research (ANR) has offered quantitative, qualitative, and field services research. Whether it’s advertising tracking, concept testing, telephone surveys, web-based surveys, benefit testing, or intercept/mail surveys, ANR offers all of the services you’d expect from a research firm without any of the bureaucracy. Dan Hough, president of Allan Newman Research, is an experienced research professional and an expert moderator.

Direct and Email Marketing

Rick Becker and AllMedia, Inc. have provided targeted media lists and eventual procurement for all of our traditional, telemarketing, and email marketing programs. The firm is experienced in working with merge/purge and data hygiene services, NCOA and CASS certification, CAN-SPAM requirements, PURLs, opt-out suppression, subject line testing, email deployment, and much more. Rick works with the Channel team to provide the best targeted list options available to reach any population we desire.

Music and Sound Design

We partner with Clean Cuts, a leader in original music and sound design, for all of our online, radio, and TV production needs. Clean Cuts has highly skilled teams of composers and sound designers who assist us with original music, sound design, audio post-production, voice casting, and stock music selection.