Capitol Technology University’s Admissions department recognized that it was facing stiff competition from other colleges for students seeking careers in STEM fields, and turned to us for a strategic solution.
We created a recruiting campaign that celebrated “geek” culture and Capitol’s pride in successfully preparing future engineers and computer scientists. Our messaging platform was used for a wide range of communications aimed at high school students, including a web microsite, direct mail, in-school posters, emails, open house announcements, enrollment packets, and other collateral.